I hold a special hate in my heart for PETA. In their quest for publicity and headlines, they fall to cheap tricks that are generally thought by the advertising industry to be a bit tacky.
Take PETA’s attitude towards women. Women, to PETA, should be naked, silent objects, captioned over and over with the same heading. If they keep their clothes on, they had damn well better rub vegetables all over their semi-clad bodies. Of course, this is only relevant to women with societally-acceptable bodies. Anyone else is told to “LOSE THE BLUBBER: GO VEGETARIAN“.
Then there’s the Holocaust appropriation. PETA found it perfectly acceptable to run photographs of people in the Holocaust and caption it “HOLOCAUST ON YOUR PLATE”. This was an unusually strong dick move on their part, considering that a number of Holocaust survivors and families of Holocaust victims are still alive today, and would be unlikely to be particularly happy to see their ordeal compared to a chicken nugget. This doesn’t stop PETA, of course. One local ad campaign of theirs focused on a grisly murder in Manitoba fairly soon after it happened.
For all of their tastelessness and their implicit misogyny, it surprised me to learn that PETA have only very recently decided to launch a porn site. This site will feature amateur performers and celebrities:
“There will be a lot of girl and boy next door content, but we haven’t ruled out celebrities on the site as well,” said Rajt. “People who are extraordinarily dedicated to helping animals and who are willing to do whatever it takes to draw attention to the suffering they endure.”
Just to make it that bit sexier, the porn will be juxtaposed with images of dead animals. Seriously.
I struggle to think who exactly PETA are targeting this porn website at. If they want to target it at people who want to crack one out over a video of a woman fondling a marrow, why the dead animals? And if they want to raise awareness of animal cruelty, why the porn?
It’s all for the attention, of course:
We try to use absolutely every outlet to stick up for animals … We are careful about what we do and wouldn’t use nudity or some of our flashier tactics if we didn’t know they worked.
And here’s the problem: in their quest for attention, PETA have been shamelessly exploiting humans. They have been feeding the notion that women are nothing more than objects and capitalising on horrific things that happened to humans all for the attention. And they believe that this works.
I cannot allow PETA to believe that these tactics work, and are acceptable or in any way desirable. I’m all for the ethical treatment of animals, but this sort of shit makes me want to buy a big dripping veal steak. I don’t eat meat very frequently, and it is nothing to do with PETA.
I want to stop PETA from thinking this works. The only thing I can think of is to eat more meat whenever I see such unpleasant tactics used by the organisation. Any meat. And then buy meat and NOT EAT IT so the animal died in vain. And perhaps kick a puppy, though I am squeamish about that–not because PETA ran a billboard with a naked lady, but because it’s just not a very nice thing to do.
In all seriousness, though, I think we must tell PETA how pissed off we are, and how ineffective their tactics are. I cannot think of a way that does not involve eating a lot of meat and telling them about it. I am open to comment.